Exhibition Background

Hangzhou International Appliance& Electronics Expo (HAE), as one of the professional procurement events in the field of China's home appliance brand building and foreign trade exports, will rely on the resource advantages of Hangzhou, the capital of e-commerce, the country's first cross-border e-commerce comprehensive pilot zone and Zhejiang Province's home appliance manufacturing province, to bring together many outstanding enterprises, e-commerce platforms and foreign trade companies at home and abroad to participate in the exhibition. Under the continuous recovery of the global economy, consumers in various countries have changed their home time, and the global home economy is becoming more and more hot, due to the needs of cooking, cleaning, personal care, etc., the demand for home appliances by consumers in various countries has increased significantly, and new categories have continued to emerge, and the market size has continued to grow. At the same time, Hangzhou's home appliances and consumer electronics industry has also seized the new outlet of online consumption in a timely manner, and through the third-party cross-border e-commerce service platform, it helps enterprises expand sales channels, expand new channels for brands to go to sea, reconstruct the traditional sales model, and strengthen the docking with various e-commerce platforms such as Douyin, Pinduoduo, Jingdong, etc., to provide fertile ground for the foreign trade export and vigorous development of the home appliance industry. The exhibition will be the first brand building and foreign trade exhibition in the field of home appliances and consumer electronics in Hangzhou after the economic recovery, which is of great milestone significance for promoting the development of home appliance trade and industry. In order to better help enterprises expand new channels of foreign trade and achieve win-win development. Under the guidance of the superior authorities, Zhongli Exhibition and relevant institutions are jointly scheduled to hold the "Hangzhou International Appliance& Electronics Expo 2024" at the Hangzhou Convention and Exhibition Center from August 23-25, 2024. The organizers hope that through the holding of the exhibition, it can help more enterprises to obtain market information and exhibition platforms in a more timely and effective manner under the global economic recovery, subdivide the needs of the main body to connect the upstream and downstream of the industrial chain, build a professional and effective industry exchange and resource sharing platform, open up supply and demand trading and cooperation channels, and promote the high-quality development of China's home appliance industry.

Concurrent Activities

At the same time, the exhibition will hold the China Home Appliance Foreign Trade Export Forum, the China Home Appliance Innovation Retail Forum, the Household Appliance Technology Trade Measures Seminar, the Small Household Appliance Testing Technology and Certification Training Course, and the Home Appliance and Consumer Electronics E-commerce Selection Conference. The lecture will analyze the technical regulations of the current major countries (regions) exporting household appliances in terms of technology, safety, environmental protection and other related aspects, provide strong technical support for enterprises to cope with technical trade barriers, and guide the small household appliances industry in the industrial base to step out of the internationalization, advanced, high-tech and high value-added route. In addition, the exhibition will also host a number of matchmaking sessions and new product launches. Combined with colorful experiential activities, the exhibition is committed to providing an annual

matchmaking platform for manufacturers, brands and distributors to release products, deepen interaction and communication.

Major Exhibits

All kinds of Smart kitchen and bathroom, small kitchen appliances, home appliances and daily appliances, home heating appliances, beautify and health (personal care) appliances, environmental and health appliances, smart technology products, consumer electronics and home entertainment products, home appliance accessories and supporting services etc.

Target audience

It will focus on inviting important buyers from import and export companies, trading companies, cross-border e-commerce platforms, department stores, chain supermarkets, e-commerce, group companies and gift companies in the field of home appliances and consumer electronics at home and abroad to participate in the conference.

Booth Reservation

Please book the booth of “HAE2024”. The sooner you reserve , the better position you will get. The show can help you to increase exposure rate, stay ahead of the competitor, and open up unique business opportunities.

如欲预订HAE2024采购交易会展位，或了解更多信息，请发电子邮件至info@goldenexpo.com.cn 。或通过以下联络方法，预订展位。

Tel:

(86-21) 6439-6190